Chalmers Conferences, LCM 2013

LCA, ECODESIGN AND ETHICS FOR A COMPLETE REVISED COFFEE LIFE CYCLE: A TASTE OF INNOVATION
Philippe Schiesser, Sylvain Grelet, Jean-Pierre Blanc, Delphine Brudoux

Last modified: 2014-09-11

Abstract


Malongo is a French roastery - founded in 1934. It evolved into a prominent company and became the French leader in fair trade and organic coffee markets, bringing its on supermarket shelves. Malongo prides itself on favoring quality over productivity, added a strong social commitment to its values in the early 1990s, joining Max Havelaar fair trade network.
With the entry into the market of ground coffee pods, and associated coffee makers, Malongo decided to differentiate itself with the association of its traditional values with a complete LCM (Life Cycle Management) of its products (coffee makers, pods, packaging, …).
All these improvements redesigned the production lines and uses and offered Malongo a clear advance and coherence in the coffee sector.

Keywords


coffee; life cycle assessment; coffee maker; ecodesign; ecoinnovation

References


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Responsabilité éthique d’entreprises 2011. (2011). Compagnie Méditerranéenne des Cafés Malongo.

Schiesser P., Grelet S. (2013). Analyse de cycle de vie d’une tasse de café pour le particulier. Comparaison de sept systèmes différents.

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Schiesser P. (2011). Eco-conception Éco-conception: Indicateurs. Méthodes. Réglementation. Dunod. 198 pages. ISBN 978-2-10-053378-7


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