Chalmers Conferences, LCM 2013

ECOLOGICAL FOOD PRODUCTS – NEW ROLES AND RESPONSIBILITIES FOR RETAILERS
Birgit Brunklaus, Michaela Raab

Last modified: 2014-09-11

Abstract


More and more ecological food products are entering supermarkets, and the
recent trend is to label as well the climate impact of food products. But, do
ecological food products have better environmental performances than
conventional ones? An Austrian, Swedish and Spanish cucumber was
compared calculating the climate impact in a life cycle perspective using an
actor analysis. Austrian conventional cucumbers and Spanish ecological
cucumbers show similar values, while Swedish conventional cucumbers
have the highest emissions. The actor analysis shows that retailers and the
cooperative have most power. The introduction of Spanish ecological
cucumbers shifts the environmental impact from heating of greenhouses to
transport. The findings highlight the retailers’ role and importance of green
purchasing strategy considering the whole life cycle.

Keywords


organic; cucumber; retailer; actor analysis; Carbon Footprint

References


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Raab, M. & Brunklaus, B. (2012). Carbon Footprint of organic Spanish compared to conventional Austrian/Swedish cucumbers - Consumer and producer perspective on reducing greenhouse gas emissions. Gothenburg: Chalmers University of Technology.


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