Life Cycle Thinking for product development is part of the fundamentals for better practices in design. This approach is not so easy to communicate even to Designers or to Engineers, because it requires an holistic view on the product from raw materials apportionment to the product end-of-life.
Communicating and teaching on this approach may benefit of innovative method, like the one coming from the mind mapping.
This paper describes a way to explain the main concepts and features of the Life Cycle Thinking with a very simple good: the shampoo. Three scenarios are investigated: assess the environmental performance of the shampoo; compare it to another one; enhance the product.

Life Cycle Thinking; Teaching; Learning; Map minding