Johnson & Johnson’s Earthwards® process supports its corporate objectives of using life cycle thinking towards reducing the environmental footprint of its products and delivering greater value to customers. The use of life cycle thinking helps uncover innovative ideas and develop differentiated products. The process also helps support the company’s objectives of being a successful and responsible corporate citizen.

With its emphasis on applied life cycle thinking and continuous improvement, the Earthwards® process provides support for product developers to include sustainability into their standard development processes. As a result, product developers increase their skills, knowledge and confidence on life cycle thinking and the company produces more marketable products, helping drive business success, reduce impact and address the needs of its customers.